It's fair to say you can buy almost anything online today. So why do some of the traditional bricks & mortar businesses continue to survive and grow?
As a high street seller (let's use that term for ease understanding) It is so important that you are offering a unique product, knowledge or unsurpassed service. Otherwise cost is the single deciding factor. Benefits of selling face-to-face are well known as its easier to up-sell, have impulse buying and harder for a buyer to compare prices.
Online sellers have multiple benefits like being open all hours, a vastly greater audience, less stock holding requirements, lower store costs and opportunity for outsourcing customer service & delivery to again reduce costs.
Most high street sellers have already entered the online marketplace however they have a dilemma. Do they want their loyal foot traffic to buy online? The answer is generally NO as it's been proven to reduce the sales & profit per buyer.
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